The Podcast From and For the Die-Casting Industry
11/21/2024 Markets & Industries Podcast

The Podcast From and For the Die-Casting Industry

The Goldcasting Podcast has a clear mission: to secure the future of the die-casting industry in Europe. To achieve this, the industry must become visible, stay innovative, and adapt to market developments. Each episode provides actionable tips for foundries, focusing not only on economic viability but also on encouraging fresh thinking and updating the industry's outdated image. Recently, hosts Fabian Niklas and Staffan Zetterström have partnered with EUROGUSS to further this mission.

logo of the
a man is taking a picture and another one is in the Background Fabian Niklas (l.) and Staffan Zetterström (r.) are the hosts of the Goldcasting Podcast, which is now cooperating with EUROGUSS.
Fabian, what can listeners expect in terms of content on the Goldcasting Podcast?

Fabian Niklas: The “Goldcasting” Podcast doesn’t immediately sound like a die-casting podcast, but the name suits our mission well. Together with Staffan Zetterström, I want to help foundries transform into “gold mines.” Given the current automotive crisis, this sounds more than a little ambitious, and we know there’s no single solution to the challenges we face.

We don’t focus on technical details; instead, we discuss market trends, process optimisation, new technologies, the skills shortage, leadership, and beyond. This includes evolving demands for speed, quality, sustainability, and supply chains. Our “Gold Nuggets” cover all these themes.

What exactly are these Gold Nuggets?

Fabian: We call our episodes Gold Nuggets. In each one, we blend our industry experiences with tips and tricks for listeners that can be applied immediately. This way, listeners and viewers can start improving and advancing our industry right away. That’s why we always welcome topic suggestions from our followers as well.

Who do you invite as guests on the podcast?


Fabian: Not every episode has a guest. However, interviews are fantastic for viewing our industry from various perspectives and learning about new products. Our guest list is quite diverse. We’ve hosted managers from foundries and machine manufacturers, engineers, OEMs, executives from suppliers, toolmakers, and alloy manufacturers. We also talk to representatives from industry associations and universities.
Infograph Gold casting podcast

How did you decide to start the podcast?

Fabian: A colloquium at a university ultimately inspired us. It’s the perfect setting to attract new talent for the die-casting industry. But given how we often present ourselves at these events, it’s no wonder we have a shortage of skilled professionals. The technical presentations from industry partners showcased brilliant process improvement results, but after five minutes of endless company data, they had already put everyone in the room to sleep. The potential was lost, and economic aspects weren’t even addressed. Staffan and I thought: “This can’t go on – not for the industry, nor for public perception.”

 

 

The podcast now collaborates with EUROGUSS. Why did you choose this partnership?

Fabian: The ongoing automotive crisis has underscored something vital: it’s no longer about whether foundry A or B gets the contract; it’s about whether die-casting even stays in Europe. This can only happen through strategic collaboration and innovation.
EUROGUSS is known primarily as a trade fair organizer, but through the Executive Circle, they’ve created a network that connects decision-makers in the European die-casting industry. The goal is to keep die-casting in Europe, to increase its visibility, and to strengthen the industry through collaboration.

This shared mission to drive change, improve, and offer new solutions aligns directly with our goals. We at the Goldcasting Podcast also want to see European foundries still thriving 30 years from now.

What do you hope listeners take away from the podcast?

Fabian: I believe we need to learn to abandon certain principles. These principles have brought the industry to where it is today, and we can be proud of that. However, innovation and perfection are no longer the key metrics; instead, speed of innovation, adaptability, and visibility are paramount. Right now, survival is the top priority for the European die-casting industry.

Therefore, I urge everyone to take action: publicly showcase what die-casting in Europe can do and why the industry is a fantastic employer. The more people who do this, the greater the reach. Die-casting in Europe needs to make itself seen to attract urgently needed skilled professionals and secure new orders.

Why listening will profit you!

The first Episode is gonna air on november 28. 2024
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