Mister Guo, why is the new EUROGUSS CHINA trade fair needed?

Darren Guo: First of all, the die casting industry in China is experiencing rapid upgrading, especially in sustainable development and Megacasting technology. EUROGUSS CHINA serves as a vital platform to bridge the Chinese and European markets, facilitating knowledge exchange and fostering innovation. It meets the growing demand for international collaboration and sets the stage for the next phase of industry advancements.

What distinguishes EUROGUSS CHINA from other established die casting events in China?

Guo: EUROGUSS CHINA stands out by combining the strengths of the NürnbergMesse global network with a deep understanding of the Chinese market. Unlike other events, EUROGUSS CHINA offers a unique platform for both local and international exhibitors to engage in high-level technical discussions and collaborations. Instead of chasing massive size and visitor traffic, EUROGUSS CHINA focuses on sustainable development, cutting-edge technology, and enabling Sino-European partnerships, it provides attendees with exclusive insights and opportunities that are not typically available at other industry events in China.

What can exhibitors expect from participating?

Guo: Exhibitors will gain unparalleled access to a dynamic marketplace, connecting with key players from the die casting industry in China and abroad. They can showcase their latest technologies, forge strategic partnerships, and explore business opportunities in one of the world’s largest die casting markets. The fair also offers tailored networking events and technical forums for deeper engagement.

How are sales going? Can you already name exhibitors who are taking part?

Guo: Sales have been progressing strongly, reflecting significant industry interest. We already have positive feedback from leading companies like Bühler Group, Oskar Frech, and LK Group, alongside several other prominent global and local players in range of die casters, software, alloys and die mold manufacturers. This early momentum underscores the value exhibitors see in participating.

Should companies from Germany and Europe also consider exhibiting at the fair?

Guo: Absolutely. EUROGUSS CHINA provides a strategic entry point into the booming Chinese market, offering European companies an opportunity to expand their reach and establish partnerships. It also allows them to showcase their innovations to a highly targeted audience, enhancing their competitive edge in Asia.

What can visitors look forward to? Are there already key points in the programme?

Guo: Visitors can expect a comprehensive showcase of cutting-edge die casting technologies and solutions. Key program highlights include technical forums, live demonstrations, and networking sessions. Additionally, special events like the Casting Lounge and SINO-EURO Die Casting Development Forum will provide valuable industry insights and foster collaboration.

What about the SINO-EURO Die Casting Development Forum, which is taking place at the same time?

Guo: The SINO-EURO Die Casting Development Forum is a flagship event within EUROGUSS CHINA. It will feature renowned experts and thought leaders from both regions, discussing trends, challenges, and innovations. This forum aims to strengthen Sino-European cooperation and set a roadmap for future industry developments.

What does winning the ‘Golden Panda Award’ in China's Exhibition Industry mean for you?

Guo: 2024 marks the 50th anniversary of the NürnbergMesse Group, and it is a tremendous honor for us at NürnbergMesse China to receive this prestigious award at such a meaningful milestone. Widely regarded as one of the highest honors in China’s exhibition industry, this award recognizes NürnbergMesse China's exceptional contributions and profound influence in advancing the industry. Furthermore, it inspires us to continue promoting an open, inclusive, and mutually beneficial global exhibition market environment, fueling the recovery and growth of the global economy.

EUROGUSS CHINA is part of a network of leading trade fairs on three continents: EUROGUSS in Nuremberg/Germany (next date 13 to 15 January 2026) has been the stage and home of the international die casting industry for almost 30 years. ALUCAST in Chennai/India (5 to 7 December 2024) offers exhibitors and visitors orientation in the growing Indian market. EUROGUSS MEXICO (15 to 17 October 2025) connects the entire non-ferrous casting value chain in Guadalajara. EUROGUSS ASIA PACIFIC will round off the international product family in the ASEAN countries in future. ____________________________________________________________

Christopher Boss, Executive Director EUROGUSS:

‘NürnbergMesse sees itself as a trailblazer for companies that want to enter the most important foundry markets internationally and strengthen their business relationships.’

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NürnbergMesse has already demonstrated its expertise in the Chinese die casting market since joining CHINA DIECASTING in 2012, where it took on a key role as an organising partner and made a significant contribution to further development. The new EUROGUSS CHINA is now paving the way for the future of die casting in China by bringing the innovations of EUROGUSS to Asia's vibrant economic metropolis.